Paul Mitchell is dedicated to making people feel beautiful both inside and out. When you choose Paul Mitchell, you’re supporting many charity efforts around the globe. Our loyal fans have helped us plant forests of trees, protect our natural resources, feed thousands of children, and much more.

Permanently straightens hair without damaging. Gently but effectively transforms the internal bonds of the hair and simultaneously imparts pure keratin protein to both the interior and exterior of the hair shaft.

Olaplex does not interfere with color processing. It works independently to reform broken bonds that are not reforming properly with peroxide. It’s simple to use and completely safe. New chemistry… New superpowers.